Answering the question, “Should I work on a website, Facebook page, etc.?”
The answer is yes, but it is absolutely critical to understand when to do this important business activity. We have seen far too many agents suffer the consequences of “busy work” in their enterprise, which does not help any seniors nor sell any policies.
Busy work exists soley to distract the agent from the unpleasant reality of having to talk to a live human being, and it should be recognized, and avoided during business hours.